Promoting a website: Tips on the design level of creating a company website

There are various types and purposes of having a website. From one-page promo to advanced systems that gather thousands of users from around the world... The common question, from quite a significant number of entrepreneurs, is how to gain new visitors. Of course it's visitors who are the core of our online website-related activities so let's take a look at a few tricks that may help us to gain new clients via the company webpage.

Designing a website

Designing a website consists of the work of the client, who says how the website should perform, look and what is its purpose, a graphic designer, who creates the visual version of the client's idea, a developer, who breathes life into the prototype, and usually – and what is recommended – a copywriter, who will make the texts on your website really serve their purpose. When preparing the idea that stands as a base for your website it is worth to consider a few factors:

• The text is important. To make it efficient (increased number of visitors and greater conversions), it has to be planned along with the website development team – it is not always advised to share everything you want to tell about your business. For a landing page, usually the most important keywords that link to other pages are enough. It is not easy to fit all your knowledge and passion into a short paragraph. This is why professional copywriters are the right people for the job. And believe me (or look at some other pages yourself), a well written text is something that makes it a pleasure for people to read.

• The high quality content with all current trends included. Content rocks, for search engines and for your users. If you run a blog, make your content interesting ("it is not what you write about, it is how you write about it that matters – once a successful blogger told me), also try to mention the newest trends in your industry. Being up to date helps. A lot.

• Website and offer consistency. It is important to use the same terms on every subpage, on your website and social media platforms. Confusion about your offer is not something you want for your clients. Come on, we are here to sell, right? So make sure your website and your offer fit together just right. Plan it ahead.

• Multilingual approach. Make it simple for your users to switch between languages. Geolocation based on a user IP or the language of a browser greatly improves user experience. Though it is nice to allow your visitors to change the language according to their needs.

Language services and website efficiency

As mentioned in the paragraph above, the trick is also to have a multilingual website. There are a few elements that make it really beneficial when prepared ahead:

• You become local. That will be noticed by both, the users and search engines – and this is what helps you to be found.
• Your content in a foreign language will get you a great amount of new readers – people search for things online in their native language.
• You know your services, let your users know them too. A localised website presents your offer more clearly and precisely.
• ... and the last one: creating the simple "wow effect" for your user: Wow, this website is in Polish! This is great!

Mana Translation localises and translates into Polish, as well as helps you with designing the Polish content of your website. Our services for entrepreneurs are more than copywriting or localisation itself – contact us, talk to us, and we will help you win your Polish customers' hearts.

www.ManaTranslation.com

Brand integrity and high-quality translation

Give your Polish customers the quality they deserve. A professionally localised website or application along with pleasant communication tailored to the needs of your Polish audience is the key to turning Polish customers into loyal customers.

Brand integrity and professional translation

As an entrepreneur you must have heard quite a few words about machine translation and how unprofessional it is. But why exactly? Doesn't it help your Polish customer to get the gist of your message? Yes. It does exactly that. And this is what's wrong with it. In business it is not about getting what your words are about, it is about getting what you are about.

Every word on your website or inside your application matters. The way you present yourself directly influences what your potential customer thinks of your product or service.

Error-free content – you pay attention to details.

Creative content – you are not afraid to think outside the box.

Professionally localised content – you truly care about your customers.

After all, nobody would spend their money on a product advertised on a website filled with typos or invest in a company that uses randomly generated slogans.  No matter what type of business you run, your website and its content are the number one factor when it comes to deciding whether a potential customer becomes your customer or leaves to find someone who offers something much better.

Brand integrity is all about paying attention to every small detail at all times. Your logo, motto, slogans, website, promotional texts – they all need to be thought-out really well and aid you in presenting the same message across all media. Thus, choosing to localise your content with the help of professionals is a sure way to achieve just that.

Your company on the Polish market

In business and marketing the rule “you get out what you put in” is really true. If you had taken the decision to start operating on the Polish market you need to adapt your company to the Polish reality, Polish customers, their needs and expectations.

Mana Translation offers English-Polish localisation services provided by native speakers with knowledge on SEO and content marketing.

As language specialists we will find the perfect words to present your brand to the Polish audience through well-localised content.

Browse our website to find out more about us or contact us directly and we will present you with an offer tailored to the needs of your business.

www.manatranslation.com

Translation into Polish? A wise business idea

The decision to take your product abroad requires preparation and extensive knowledge about the new market and/or reliable local business partners. There are many aspects of your brand’s expansion that need your attention during the process and a localisation strategy is a crucial part of it.

 

 

Brand localisation – a business strategy

Effective introduction of your product on the Polish market means more than just translation. Along with estimating your target group, sales strategies and other issues, there are a few aspects worth considering that come handy not only for the purpose of localisation:

• Do you want to translate only the description, your product features or would you rather make everything, including your website, understandable in Polish?
• How do you want your product to be perceived by your clients? Do you want to be all cool and up to date with the newest trends or maybe stay professional and traditional?
• Do you want to contact your clients through social media? On what platforms? Facebook, LinkedIn, a blog?

Is brand localisation essential for acquiring a new market? It depends on your business growth strategy and your product. What is important and what increases your chances to succeed is the localisation of your product and proper marketing description so that both, your clients and search engines, see you as a part of the market.

Marketing translation

Localisation of your product, website, social media content... Those are important elements that have at least one essential thing in common – marketing translation. In these cases simple translation is not enough. Marketing content requires transcreation, it needs professional copywriters and skilled translator for your promotional texts to have an impact you expect. Mana Translation is here to help. We will provide you with not only translation but also localisation strategy ideas and advanced language services. Contact us, tell us about your ideas and plans and together we will make it work just perfectly.

Mana Translation will provide support not only with translation, but also a localisation strategy and advanced language services. We are a young company and our main goal is to help other firms grow. Take a look at our website and read more about what we can do for you. We are open for business cooperation and always ready to help you.

www.ManaTranslation.com