Smart and effective strategy for content marketing

Quality content is not only an effective marketing strategy but also – and what I believe is its main purpose – the way to sustain a reliable customer-company relationship. Taking your business to Poland, whether it is already being carried out or still in the research phase, as for any other country, requires communication. And communication with your Clients should be solid and… Client-friendly. What does that mean?

Content is the king, yes, but how to make sure my Clients benefit from it?

• Informative – writing tips, hacks, useful details about how to use your product or what your services are about – this is a great way to go.

• Interesting – among all the available information, it is essential that your content makes your reader curious and willing to read further. And well-written texts give you just that.

• Visible – you reach your Clients on various ways. As the good content is what search engines like the most, do not forget to highlight the key parts, so your texts are easy to find.

• High quality – the text is informative, interesting and easy to find, and if on the top of that it is also of the highest quality – the world is yours.

• Engaging – happy Clients sharing your texts with their friends or business associates? That kind of positive social media boost is great for your business.

Tim Snell. Tumblr.

Content marketing is not just about SEO and that’s what makes it count even more

Focusing only on SEO aspects of your webpages’ and other content marketing examples in action is a mistake easily to be avoided by remembering about a few tips to get useful content marketing texts posted online.

1. Take your Client’s opinion and problems into consideration.
2. Focus on a problem that your service solves for your Client.
3. Show additional, or give advanced, features descriptions of your product.
4. Present your vision, your company.
5. Give some examples of how you and your Company may help.
6. Be inspirational.

I am a member of Mana Translation – a team of English-Polish translators, proofreaders and copywriters. We provide you with quality content (and content translation) based on your needs and with your Client’s expectations in mind. Feel free to contact us any time, we will happily answer your questions and talk about how we can help you with growing your business on the Polish market.

Mana Translation

 Localisation into Polish.

With positive energy and attitude to support your business and your projects!

You may be also interested in:

Content marketing and  the Polish market

SEO — copywriting, translation, localisation, transcreation

Game Translation with a professional Polish Game Localisation Team

Mana Translation is a tight-knit team of professional translators and avid gamers. We are the perfect partner when it comes to localising games – whether it’s a small mobile game or a huge MMORPG.

A team of freelancers localising games into Polish

Why choose Mana Translation? Well, because we offer what you need (and more!). Let us list our benefits for your convenience:

• Solid theoretical background – University degrees in translation 
• Lots of XP – Several years of experience in translation, localisation, copywriting, transcreation, proofreading and QA gained in Poland, Wales and Belgium 
• Up-to-date knowledge – Practical knowledge of games 
• Passion for games – MANA Translation, huh? ;)
• Specific skills – Extensive experience in game localisation, proofreading and QA. We know all about games, we know all about translation and we love delivering texts that will satisfy even the most demanding gamers 
• Tools – we work with the best translation tools, which enable us to work even more efficiently 
• Bonus – we’re a really nice bunch 

What you get is a tight-knit team of professionals and friends who love working together to create the highest-quality texts for games. We are a force on our own but whenever required we blend well with other teams, freelancers or with your team.

How to translate your game

1. Get in touch with us – let’s discuss your project, your vision and expectations. 
2. Send us the texts to be localised – we’ll discuss all the formalities, the rates, the deadlines and the delivery methods. 
3. Optionally – set up communication with other professionals – If you’re working with other Polish language specialists or other language teams we will cooperate with them flawlessly. 
4. Test the Polish version – After receiving the localised content from us test how it works in the game. 
5. Enjoy! 

Basically… it really is as simple as that.

Polish Language Services for Games

We can also help you with:

• Marketing writing 
• Creative writing 
• Creating or translating texts for: 

• Social Media and Online Communities 
• Advertising purposes 
• Promotional purposes – content marketing 

• Website localisation 
• App Store Optimisation – for mobile games 

www.manatranslation.com

Professional game localisation services. English-Polish translation services for marketing purposes.

How to translate a website? A comprehensive guide to website localisation, part 1.

Having mentioned the website localisation strategy, I'd like to expand the topic and take a closer look at the website localisation process. Of course it may be very easy: just send some string files, provide guidelines (or not), get the files back, implement the new language version on the website and voila.

 

Business analysis for a website translation

 

In many cases, entrepreneurs prefer to prepare more materials and information to work with language vendors in a  more advanced way. They also chose to work with language specialists so the effect is a part of the global company strategy. So today let’s take a look at some basic elements of a business analysis and take a glimpse into what is useful for further localisation actions. 

Products

The question is not only whether to translate the names of your products, or their descriptions as well. It is also a matter of how you want to present them on the foreign market. What aspects do you wish to highlight, what advantages you want to present and how are the similar products (if there are any) doing on the certain area. This is closely related to a business analysis (SWOT, etc.), so it is something worth considering. From a translator’s point of view, it is important to know, if you simply want a translation or a maybe a more advanced localisation

Marketing

Will there be a marketing campaign in Polish for your new market? If so, to ensure terminology and linguistic consistency on your website and on all your promotional materials, it is useful to have your linguists team working with the creative company - as consultants or proofreaders/language verificators. There is also one more option - preparing linguistics guides but this is something we will talk about bit later.

Social media

Do you consider having a local social media strategy? Is XYZ [Company name] POLAND something you want your consumers to see on their social media feeds? If so, there is a good chance you will want your English social media materials translated. Usually it benefits you and your brand a lot, if you decide on that while ordering translation services.

Along with the aforementioned aspects of a business analysis, there come also elements like the translation of landing pages, community management and many more. Everything depends on the approach you take on your products' localisation and what goals you want to achieve. To get what is the best from expanding on the new markets, talking with your local language specialists is helpful. As for Polish, together we can create a wonderful language strategy, which will bring you benefits, such as loyal customers and great brand identity in Poland.

 

Alex McCabe. Flickr.

Project guidelines, glossary, and stylesheets for your language vendors

Consistency within all the media where you present your products, services and your offer is important. There are multiple benefits from running all your activities according to a coherent linguistic plan. I will expand this topic in future posts, but now let's just take a quick look at what you gain from working on a localisation of your website (and products) with the Mana Translation team:

• Guidelines and stylesheets. For your current and future language partners in languages other than Polish. Also helpful for marketing campaigns strategy, and for a clear overview of your translation activities on the Polish market.

• Glossary. It may be accompanied with pictures or supported with definitions. A terminology base for your products, ways of describing them, elements of your company, and more. This is something we can determine before, during and also after the translation process.

• Creative cooperation, the ability to adapt each text to the Polish audience due to our language skills and our evergrowing knowledge of the modern online marketing rules.

Mana Translation is a team of Polish Localisation Specialists. As experienced translators, proofreaders, and copywriters, we are the perfect choice foryour Polish partners on localisation projects.

www.ManaTranslation.com

Website Localisation and content marketing. 

See also: Website translation and localisation. Building a strategy for your multilingual website.