In my post about file preparation for translation projects I mentioned three general phases of organizing your projects for localisation purposes. Today I'd like to focus on the strategic aspect of getting ready for multilanguage website.
How to translate a website – strategies for a website localisation project
Let's go with a checklist that allows not only to sum up the most important elements of your localisation strategy but also helps with creating grounds for further steps.
- Purpose of the translation. You have plenty of options. Do you want your foreign website version to be a business card that will show your business is legitimate or maybe its goal is to support sales on the chosen locale?
- Subpages. Sometimes you may only need a landing page in the native language of your clients. In other cases it may be essential to translate every word, even if some services aren't available in a certain country yet.
- Elements for translation. Addresses, proper names, etc. What needs to be translated, what localised, what may be omitted, and what should stay in its original form.
- Timeframe. Your language vendor will need time to localise, proofread and run some Quality Assurance processes. Sometimes also your final approval on certain translations is a must, so it is helpful to include time for queries.
Those are basic elements that help your project to be exactly as you need it to be. This phase also makes it possible to prepare great guidelines for your translators and proofreaders, especially if we are talking about a huge project that will be continued for a longer time.
Content marketing and other key aspects of website localisation
The crucial part of your website localisation strategy is to choose what elements need to be translated for marketing purposes. Your website will promote your business, and there are basically two, working together perfectly, ways of doing that: SEO optimisation with keywords adjusted to your goals, and content marketing. Both approaches need something that extends the translation itself – they need localisation and transcreation. The search engine optimization requires sentences, phrases and words suited to your target locale, and the highest quality promotional content is possible only if the texts are created by natives who use their language fluently and can add a spark that makes your ideas come to life in the minds of your customers.
Mana Translation is a team of professional copywriters, translators and proofreaders. We do more than website localisation for the Polish market. We provide translation services that comply with your business strategies. We listen to our clients to find the best way to make your products meet even the highest of expectations.
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