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Mana Translation – blog: po polsku | English
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poniedziałek, 18 sierpnia 2014

Online Community Management and English-Polish Translation

Mana Translation supports Online Community Managers working on the Polish market by promptly providing required content of the highest quality. Daily posts, answers to customer queries, comments and replies - let's cooperate and create an inspiring, caring and professional community together.


Community Management – translation


As a highly flexible tight-knit team of freelance Polish Language Specialists we offer support in running a community for the Polish audience. We will work closely with your Online Community or Social Media Manager in order to provide content that meets your requirements, demonstrates adherence to given guidelines and exceeds the expectations of your Polish followers.

We translate and, where needed, transcreate texts your brand offers its audience and ensure they carry what's most important - the same emotional and informational value. Always keeping your brand's strategy in mind we translate English texts and adapt them to the Polish customer's needs. Your brand's mission won't be lost in translation.

Close cooperation with professional translators means:

  • attracting people and turning them into loyal customers
  • engaging the audience and establishing long-term relationships
  • creating valuable content and inspiring people to create content relating to your brand
  • offering help, support and being known as a reliable source of information

University of Salford Press Office. Flickr.

Community Management – copywriting


We also offer copywriting services and create written marketing content for your brand. Tell us about your product or service and the objectives for the online community strategy . We will craft a tailored plan and provide your Social Media / Online Community Manager with content to engage the Polish audience.

Visit our website to find out about who we are and check out the full scope of our offer. We are always happy to discuss the goals you want to achieve and we’re always ready to fully commit to your project.

Conquer the Polish market today!

czwartek, 7 sierpnia 2014

Social Media Marketing in Poland

Social Media Marketing is a great way to build strong relationships with your customers and create real engagement. It also immensely improves SEO results for your business and is a fantastic chance to create and control your brand's online presence.


Social media content translation


We offer professional English-Polish translation of social media content. Years of experience and a flair for marketing texts as well as interest in the latest SMM trends make Mana Translation the perfect partner for you. 

Creating a sincere relationship with your target audience is now easily achievable thanks to the various social platforms. A blog offering interesting content or engaging Facebook posts - let us translate them for the Polish audience.

Your brand can also strongly benefit from peer recommendations posted across various social networks - we also offer translation of smaller pieces of text. Tweets, reviews, comments - proudly display them on the Polish version of your website.



Polish language services for SMM


On top of translation we offer a wide range of linguistic services that will help you impress the Polish audience and create a strong base of loyal customers.

First of all, we are always available for linguistic consultation as well as translation and localisation strategy consultation. We can offer our insight on the workings of the Polish market and create a personalised, tailored strategy for your business' first and later steps on the Polish ground.

We also offer transcreation services for marketing texts. This means your content will be fully adapted to the needs of the Polish customers and remain as effective as the original. 

Mana Translation offers copywriting services too. If you wish to expand your marketing strategy on the Polish market by adding brand new content we will create Polish texts according to your vision and the mission of your company.

The perfect solution for your company's marketing strategy on the Polish market is here!

poniedziałek, 28 lipca 2014

Content marketing and the Polish market

Content marketing is a powerful strategy that brings you more loyal customers. Translate your blog posts, social media content and visuals into Polish and become an important player on the Polish market.


Content Marketing for your business


There are plenty of ways to satisfy your customers’ need for content. Whether you’ve created a game, an app, software or run a blog your fans, readers and clients want more of you and from you. But they will only accept what meets their specific requirements. Generic articles, half-heartedly written social media posts, boring or incorrectly used memes are a thing of the past. As a modern and successful entrepreneur you need to bring quality to the table at all times. Give your audience what they’re looking for, something they will happily read, enjoy and share.

To reach out to your audience try one or all of these:

  • Blog posts – give your users something extra. Offer explanation of some of the functions of your app or software, give a teaser for the next game update. Provide tutorials and solutions. Engage in a discussion. 
  • Social media content – tweet a quick tip on how to use a certain function, share a solution, choose the type of content that your fans or followers will be happy to share. 
  • Videos, images, infographics – visual content is becoming increasingly popular thanks to smartphones and tablets that help users watch a video or read an infographic while queuing or commuting. It attracts visitors and creates greater engagement. And most importantly, it offers a whole new way of presenting your content. 

Flickr. Matthew Pearce.

Content Marketing translation


Once you’ve decided to attract your customers by offering them meaningful texts filled with tips, know-hows and exclusive content it’s important to consider how to offer the same quality to your foreign audience.

It is a road worth taking as translated or localised content is a fantastic way to show your audience how seriously you treat them and that you are willing to go out of your way to cater to their needs.

Mana Translation provides translation from English into Polish. We ensure that your customers in Poland receive only the highest quality content.

czwartek, 17 lipca 2014

Brand integrity and high-quality translation

Give your Polish customers the quality they deserve. A professionally localised website or application along with pleasant communication tailored to the needs of your Polish audience is the key to turning Polish customers into loyal customers.


Brand integrity and professional translation


As an entrepreneur you must have heard quite a few words about machine translation and how unprofessional it is. But why exactly? Doesn't it help your Polish customer to get the gist of your message? Yes. It does exactly that. And this is what's wrong with it. In business it is not about getting what your words are about, it is about getting what you are about.

Every word on your website or inside your application matters. The way you present yourself directly influences what your potential customer thinks of your product or service.
Error-free content – you pay attention to details.
Creative content – you are not afraid to think outside the box.
Professionally localised content – you truly care about your customers.

After all, nobody would spend their money on a product advertised on a website filled with typos or invest in a company that uses randomly generated slogans.  No matter what type of business you run, your website and its content are the number one factor when it comes to deciding whether a potential customer becomes your customer or leaves to find someone who offers something much better.

Brand integrity is all about paying attention to every small detail at all times. Your logo, motto, slogans, website, promotional texts – they all need to be thought-out really well and aid you in presenting the same message across all media. Thus, choosing to localise your content with the help of professionals is a sure way to achieve just that.


Your company on the Polish market


In business and marketing the rule “you get out what you put in” is really true. If you had taken the decision to start operating on the Polish market you need to adapt your company to the Polish reality, Polish customers, their needs and expectations.

Mana Translation offers English-Polish localisation services provided by native speakers with knowledge on SEO and content marketing.
As language specialists we will find the perfect words to present your brand to the Polish audience through well-localised content.

Browse our website to find out more about us or contact us directly and we will present you with an offer tailored to the needs of your business.

czwartek, 5 czerwca 2014

SEO — copywriting, translation, localisation, transcreation. Why high-quality content is the only way to go in 2014.

You want your product or service to be easily accessible to as many potential clients as possible. You want your posts or articles to be read by as many like-minded people as possible. Professional translation and copywriting services will help you achieve these goals.


Optimising your website when creating content


Believe it or not, Google is trying to help your readers find you. Under one condition – you need to be worth looking for. If you believe your readers will happily say “This is exactly what I’ve been looking for!” after finding your website, article or post, then Google is on your side.

There are certain factors that are not just worth considering — these requirements need to be met in order to rank high in the SERPs.
  • High quality of content — well researched texts that indicate you are knowledgeable on the given subject and offer the needed advice. Prove that you are a trustworthy authority in your field or truly passionate about your product or service.
  • Well researched keywords — it is extremely important to do your homework, or let us do it for you, no guessing here.
  • Natural keyword placement throughout the text — do not stuff your texts with keywords.
  • Engagement generated by texts — create content that is needed and, therefore, likeable and shareable. Try to start a genuinely interesting discussion.
  • Up-to-date relevant content — to be considered an expert in your field you need to be well-informed at all times.

If you are interested in having high quality, tailored, SEO-friendly content created especially for you drop us a message and we’ll be more than happy to contact you with our offer.

There is a fantastic blog post on quality contest at the crazyegg blog that you should definitely check out.

English to Polish SEO translation — optimising your website


When it comes to translation the abovementioned rules still apply but there are even more requirements to be met.
  • Research is the key here — keywords need to be properly analysed
  • Content needs to be carefully localised and marketing texts need to be transcreated
  • Website elements, such as tags, titles, image descriptions also need to be thoughtfully localised.
Contact us to talk about making your website or blog Google-friendly and client-friendly as well.

czwartek, 29 maja 2014

Before you send your files for translation… A few tips about files preparation


Okay, so you’ve decided to order translation services for the first time. Mana Translation will provide you with a few tips on making this process much more efficient and saving time on communication with your language vendor

Preparing files for translation


There are three important aspects to consider before you send your files to your business partner: strategic, technical and linguistic. 


The strategic aspect is the most basic one. In this phase you decide which languages you need your files to be translated into, what is the purpose of the translation, whether it is usability for your clients, internal use for your offices abroad, or maybe building a marketing ground for your products, and also a timeframe and other management planning. 


The linguistic part is about things that will be sent to the translation company. Preparing guidelines for translators and proofreaders and creating a glossary are the most important as they help to keep your terminology consistent within many projects.
 
Technical is the phase when you prepare your files to be sent to your language partner. You can ask a localisation company to take care of that, but you can also prepare everything within your firm with the help of freelance language specialists. What are the possibilities to do within the technical aspect? You can prepare your files to be translated in CAT tools, advanced software that allows you to prepare a glossary (even with pictures!), lock parts of your texts that are not to be edited, manage time frames, and much more.

 Freelance Language Specialists

Outsourcing translation services has many benefits and it is a popular business decision. In many cases, start-ups or even the long-existing companies don’t need a linguist to be present at their office for a full-time job. Hiring specialists for a specific project is a real money and time saver.


As Mana Translation we are English to Polish freelance language specialists. We will help you prepare files for translations, build up a strategy and instructions for translators with the style indications to be used, or your mission and values to be recognized in every language, we will also prepare a terminology base, so you can rest assured that your texts will be translated exactly the way you want them to be.