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Mana Translation – blog: po polsku | English
Pokazywanie postów oznaczonych etykietą transcreation. Pokaż wszystkie posty
Pokazywanie postów oznaczonych etykietą transcreation. Pokaż wszystkie posty

poniedziałek, 18 sierpnia 2014

Online Community Management and English-Polish Translation

Mana Translation supports Online Community Managers working on the Polish market by promptly providing required content of the highest quality. Daily posts, answers to customer queries, comments and replies - let's cooperate and create an inspiring, caring and professional community together.


Community Management – translation


As a highly flexible tight-knit team of freelance Polish Language Specialists we offer support in running a community for the Polish audience. We will work closely with your Online Community or Social Media Manager in order to provide content that meets your requirements, demonstrates adherence to given guidelines and exceeds the expectations of your Polish followers.

We translate and, where needed, transcreate texts your brand offers its audience and ensure they carry what's most important - the same emotional and informational value. Always keeping your brand's strategy in mind we translate English texts and adapt them to the Polish customer's needs. Your brand's mission won't be lost in translation.

Close cooperation with professional translators means:

  • attracting people and turning them into loyal customers
  • engaging the audience and establishing long-term relationships
  • creating valuable content and inspiring people to create content relating to your brand
  • offering help, support and being known as a reliable source of information

University of Salford Press Office. Flickr.

Community Management – copywriting


We also offer copywriting services and create written marketing content for your brand. Tell us about your product or service and the objectives for the online community strategy . We will craft a tailored plan and provide your Social Media / Online Community Manager with content to engage the Polish audience.

Visit our website to find out about who we are and check out the full scope of our offer. We are always happy to discuss the goals you want to achieve and we’re always ready to fully commit to your project.

Conquer the Polish market today!

czwartek, 5 czerwca 2014

SEO — copywriting, translation, localisation, transcreation. Why high-quality content is the only way to go in 2014.

You want your product or service to be easily accessible to as many potential clients as possible. You want your posts or articles to be read by as many like-minded people as possible. Professional translation and copywriting services will help you achieve these goals.


Optimising your website when creating content


Believe it or not, Google is trying to help your readers find you. Under one condition – you need to be worth looking for. If you believe your readers will happily say “This is exactly what I’ve been looking for!” after finding your website, article or post, then Google is on your side.

There are certain factors that are not just worth considering — these requirements need to be met in order to rank high in the SERPs.
  • High quality of content — well researched texts that indicate you are knowledgeable on the given subject and offer the needed advice. Prove that you are a trustworthy authority in your field or truly passionate about your product or service.
  • Well researched keywords — it is extremely important to do your homework, or let us do it for you, no guessing here.
  • Natural keyword placement throughout the text — do not stuff your texts with keywords.
  • Engagement generated by texts — create content that is needed and, therefore, likeable and shareable. Try to start a genuinely interesting discussion.
  • Up-to-date relevant content — to be considered an expert in your field you need to be well-informed at all times.

If you are interested in having high quality, tailored, SEO-friendly content created especially for you drop us a message and we’ll be more than happy to contact you with our offer.

There is a fantastic blog post on quality contest at the crazyegg blog that you should definitely check out.

English to Polish SEO translation — optimising your website


When it comes to translation the abovementioned rules still apply but there are even more requirements to be met.
  • Research is the key here — keywords need to be properly analysed
  • Content needs to be carefully localised and marketing texts need to be transcreated
  • Website elements, such as tags, titles, image descriptions also need to be thoughtfully localised.
Contact us to talk about making your website or blog Google-friendly and client-friendly as well.

czwartek, 22 maja 2014

Creative translation? Transcreation? Reaching the Polish customer.

As someone who successfully runs a business you realise that it is crucial to observe the needs of your audience. When you see Poland pop up in your Google Analytics more and more, it is time to consider how to cater to your Polish customers.



Translating into Polish – a kind gesture goes a long way


Although all markets are constantly evolving and the ways we sell all kinds of products and services are changing quickly, there are certain qualities that will always count. Professionalism, customer care, individual approach have always been important and in the today’s lively, busy world of e-marketing they are more important than ever.

With the use of geotargeting you can now impress your Polish visitors with messages, notes and pages in their language:
  • A welcome message
  • A thank you message
  • The payment page
  • A short note about you and your services
  • FAQ

Mana Translation can also help you create the perfect geotargeted advertisement directly on your website, in Google or on Facebook.

Localising the entire website and transcreating product (or service) descriptions is considered the most beneficial and preferred solution but small steps are equally important. After all, all types of sales base on evoking emotions – small, kind gestures show the visitor that you are not only professional in how you provide your services but also that you truly care.

Transcreation – converting your Polish visitors into customers


You can trust Mana Translation to create the perfect transcreated content for you, depending on the type of your business and your goals.
Our knowledge of the expectations and needs of the Polish customer allows us to create texts that will not only appeal to the target customer by being welcoming and familiar but also make the customer take action by evoking the right emotion.

Contact us to talk about your business goals and how Mana Translation’s services of translation, localisation and transcreation can help you reach them.