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poniedziałek, 26 maja 2014

Blend it, mix it, bake it, taste it – a pinch of translation and copywriting in the gaming industry

Why is copywriting important when it comes to a localisation process? Is it worth to hire a translator and a copywriter? Mana Translation enters the heart of darkness of the gaming business and takes the risk to answer these questions.

Take care of your project by hiring pros

Answer True or False and move on, for gamer's sake!
1) Translators and copywriters hate each other and are unable to cooperate
2) But it is better to have least one of them working on the project

If you've agreed with at least one of these statements, then you're on a right track to go out of your mind while creating your project. That's when a professional team of translators and copywriters might be helpful and save your dreams.

Aim at success with strong copywriting and localisation

Ad rem 1) Well, sometimes you might have such a feeling and if you do, this is the first sign to hire professionals who have completed a bunch of projects together. When creating content and localising into other languages a new team of translator wannabes might not be the most brilliant idea in the contemporary world. An innovative, yet tested recipe is the key to success – don't be scared to blend ingredients but remember about the classics. Trust professionals.

Make sure your client won't get sick

Ad rem 2) Sure, it's better to have a 2 in 1 instant mix of translation and copywriting but first of all, it's not always tasty and secondly – it may cause a feeling of nausea if the ingredients aren't fresh. A perfect recipe for a successful localisation of a gaming project is a mix of a confident translation, strong copywriting skills and a solid proofreading. It is worth to hire professionals who know how to heat up a localisation dish without burning the pot.
ManaTranslation offers you a crème de la crème of localisation, translation and copywriting services. Feel free to set up a project with us and taste a perfection!

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